diff --git a/cmd/core-runtime/main.go b/cmd/core-runtime/main.go
index f1e7e31..6cdc620 100644
--- a/cmd/core-runtime/main.go
+++ b/cmd/core-runtime/main.go
@@ -1796,7 +1796,13 @@ func humanMemoryInventory(history []interaction.HumanUtterance, assistantName st
 		lower := strings.ToLower(message)
 		if (strings.Contains(lower, "нравится") || strings.Contains(lower, "люблю")) && utterance.ReceivedAtUnixMillis >= latestPreferenceAt {
 			latestPreferenceAt = utterance.ReceivedAtUnixMillis
-			latestPreference = message
+			latestPreference = strings.TrimSpace(message)
+			for _, prefix := range []string{"запомни:", "запомни", "помни:"} {
+				if strings.HasPrefix(strings.ToLower(latestPreference), prefix) {
+					latestPreference = strings.TrimSpace(latestPreference[len(prefix):])
+					break
+				}
+			}
 		}
 	}
 	if latestPreference != "" {
diff --git a/modules/interaction/domain/chat.go b/modules/interaction/domain/chat.go
index d939408..62037ed 100644
--- a/modules/interaction/domain/chat.go
+++ b/modules/interaction/domain/chat.go
@@ -304,6 +304,10 @@ func semanticScores(tokens []string, hasQuestionMark bool, explicitCorrection bo
 		scores[interaction.SpeechActPreference] += 8
 		scores[interaction.SpeechActAssertion] = 0
 	}
+	if containsToken(tokens, "запомни") && containsStemInTokens(tokens, "нрав", "люб", "предпочит") {
+		scores[interaction.SpeechActPreference] += 6
+		scores[interaction.SpeechActAssertion] = 0
+	}
 	if len(tokens) >= 2 && tokens[0] == "я" && containsStemInTokens(tokens[1:], "настро", "сдела", "исправ", "удал", "созда", "перезапуст", "поменя", "добави") {
 		scores[interaction.SpeechActAssertion] += 5
 	}
diff --git a/modules/interaction/domain/chat_test.go b/modules/interaction/domain/chat_test.go
index 5275d70..ccd696e 100644
--- a/modules/interaction/domain/chat_test.go
+++ b/modules/interaction/domain/chat_test.go
@@ -254,6 +254,16 @@ func TestMemoryInventoryRequestIsSemantic(t *testing.T) {
 	}
 }
 
+func TestRememberedPreferenceIsNotRenderedAsIdentity(t *testing.T) {
+	result := BuildDeterministicCandidate("запомни: мне нравится красный цвет", "", time.Unix(10, 0).UnixMilli())
+	if result.PrimarySpeechAct != interaction.SpeechActPreference {
+		t.Fatalf("expected remembered preference, got %+v", result)
+	}
+	if got := semanticReply("запомни: мне нравится красный цвет", SemanticResult{Interpretation: interaction.UtteranceInterpretation{SpeechAct: result.PrimarySpeechAct}}, nil); got != "Хорошо, учту это дальше." {
+		t.Fatalf("unexpected preference reply %q", got)
+	}
+}
+
 func TestCreativeRequestsDoNotRouteToWebResearch(t *testing.T) {
 	for _, message := range []string{"нарисуй круг", "расскажи сказку о колобке"} {
 		candidate := BuildDeterministicCandidate(message, "", time.Now().UnixMilli())